Tuesday, July 30, 2013

Would You Buy Expensive Jewelery Online?

The percentage of jewelery consumers buying online has grown to 42 percent over the last 9 years, according to a recent study by JCK-Harrison Group. In 1999, just 3 percent of those questioned had bought online. However the study also revealed that buyers are still favouring the high street stores over online retailers by more than two to one, with 87 percent continuing to purchase this way. This reluctance to commit fully to shopping online for jewelery, despite huge savings of as much as 60 percent, is a result of several factors.

This is because the reduced prices are seen as tantamount to a lack of quality or authenticity, neither of which is accurate. Online jewelery stores are able to offer such discounts primarily because they do not have the overheads tied up with operating shops. They also work on lower profit margins because of the competitive nature of the Internet and assume profitability through sheer quantity of sales. This buying power gives them access to preferential rates from wholesalers which is why it is not uncommon to find literally thousands of pounds difference between a high street product and its' comparative online counterpart.

Thursday, July 18, 2013

Class Or Bling? How Jewelery Can Win Friends And Influence People

We form an opinion about someone within the first tenth of a second of meeting them. Clothes, shoes, even jewelery, are picked up in the blink of an eye. Beyond the surface factors, come the next level of signals that are also vital to that first impression: body language, eye contact, and tone of voice etc. However, it's the way that these two elements work together that is the real key to making a good first impression; if the new shoes don't 'match' your smile, this will be (discretely) picked up.

It might seem like a lot of fuss about nothing, but the old adage 'first impressions do count' really is true. This is because of what's known as the 'halo' effect. In the mere moment that it takes for someone to form an impression about you there follows a ripple of associated ideas and opinions. For example, if they see you as outgoing, there will follow a perception that you are also confident, intelligent, reliable etc. Similarly, if you're perceived as flashy in that first flash, there follows a negative series of assumptions: dishonest, unreliable, argumentative etc. Armed with this information, it's not too difficult to learn how to use the 'halo' effect to your advantage and dazzle every new person that you meet.

Thursday, July 4, 2013

What to Look For in Jewelery Boxes

When a person purchases some jewelery they want to ensure that it is protected. However, protecting these can be a challenge for many people because they are not sure what to look for in jewelery boxes. When they do know what to look for, they can purchase the best box available to protect what for many, may be some of the most valuable items they own.

One thing that a person may want to look for is what type of material the box is made out of. The material that the box is made out of can be very important since it can help a person determine how protected the items are. Some of the materials that a person may find these can be made out of is going to be wood, plastic, or at times even metal.