Why jewelery you may ask. Why is jewelery better than any other product to sell. Physical product that is. Maybe the best product to sell on line is an information product but the best product to sell otherwise has to be jewelery. Jewelery has one of the best profit mark ups of all products, especially wholesale to retail. Traditionally retailers get several hundred percent mark up with jewelery and I will show you just one one later where you can get much more.
Why is the profit margin so high with jewelery? Maybe it is because it is a popular target for shop lifters and kids who fancy a piece. It is much easier to pinch a piece of jewelery that a handbag or something larger. I had a tray of nice silver rings in a shop once and noticed one day about half a dozen plated, cheap fashion rings in amongst my silver. The kids had been coming in and changing their cheap rings for my silver ones. They are smart. One school girl had her open school bag at her feet while she was trying on rings and happened to let one drop straight in to her school bag. That is why so many stores now have signs out side saying no school bags allowed.
So anyway, with profits so high you can afford to lose an odd piece to shop lifters. That is fashion jewelery of course because you don't want to be losing any real jewelery pieces as they have cost you a lot. That brings us to styles of jewelery. Fashion jewelery is popular and always will be because people buy it for it's afford ability and today, some of the better made pieces are identical to their diamond and gold partners. So which do we sell. That depends of course on your market and how you intend to sell. Remember that if you go into real jewelery you will have to outlay a lot of money for stock although I am going to show you one place to buy real jewelery for about 10% of it's value.