Why jewelery you may ask. Why is jewelery better than any other
product to sell. Physical product that is. Maybe the best product to
sell on line is an information product but the best product to sell
otherwise has to be jewelery. Jewelery has one of the best profit mark
ups of all products, especially wholesale to retail. Traditionally
retailers get several hundred percent mark up with jewelery and I will
show you just one one later where you can get much more.
Why is
the profit margin so high with jewelery? Maybe it is because it is a
popular target for shop lifters and kids who fancy a piece. It is much
easier to pinch a piece of jewelery that a handbag or something larger. I
had a tray of nice silver rings in a shop once and noticed one day
about half a dozen plated, cheap fashion rings in amongst my silver. The
kids had been coming in and changing their cheap rings for my silver
ones. They are smart. One school girl had her open school bag at her
feet while she was trying on rings and happened to let one drop straight
in to her school bag. That is why so many stores now have signs out
side saying no school bags allowed.
So anyway, with profits so
high you can afford to lose an odd piece to shop lifters. That is
fashion jewelery of course because you don't want to be losing any real
jewelery pieces as they have cost you a lot. That brings us to styles of
jewelery. Fashion jewelery is popular and always will be because people
buy it for it's afford ability and today, some of the better made
pieces are identical to their diamond and gold partners. So which do we
sell. That depends of course on your market and how you intend to sell.
Remember that if you go into real jewelery you will have to outlay a lot
of money for stock although I am going to show you one place to buy
real jewelery for about 10% of it's value.